Physical Labels with Expanded Content: While the Internet of Things is experiencing a huge upswing in manufacturing and handling, consumers still need to be provided with specific information about the products that they buy. Certainly, putting more information on small labels can be a serious challenge. Everything from the new and improved nutrition labels to safety information, food & drug facts, and government warnings are forcing us to change the way that we provide printed information to consumers.
By doubling, tripling and sometimes quadrupling the print area of your labels, manufacturers and brands can make it easy for consumers to find information ABOUT the product, ON the product.
Want more information on how to put more content on small labels?
See our helpful guide to expanded content labels.
Without ready access to the internet, a consumer should be able to determine key facts, ingredients and product warnings in readable graphics. This challenge is often solved using expanded content print solutions such as:
- hinged booklet labels
- multi layer labels
- fold-out labels
- reseal labels
- 2-ply labels
One of the best ways to start exploring expanded labels is to identify the information you want to include and what that copy looks like. Does it include graphs and charts? Is mobile-optimized digital content readily available?
Here are some examples of reasons for exploring expanded content labels:
- Limited copy space on my product
- Add product information in more languages
- Offer coupons or rebates
- Improve safety information
- Add or enhance ingredient info
- Add detail or graphics to product instructions
- Expand feature and benefit statements
- Make product greener by eliminating outer packaging
- Give additional food or drug facts
- Expanded government required copy
- Add GHS icons
- Additional legal & disclaimer copy
- Customer retention marketing
- Synergize cell phone with on package promotion
- Include variable codes
At PaladinID, we make the labels in two parts that are hinged on one side. Once the label is put onto your product, you can peel back the top layer which then makes the label open like a book, which in gives you virtually an unlimited area of label footprint. The labels often contain both static information as well as the opportunity to be run through a thermal transfer barcode printer for variable print on the front side. We’re seeing a lot of this type of labeling in medical devices, chemical, pharmaceutical as well as many retail products including food, beverage and consumer goods.
About PaladinID LLC
PaladinID develops and supports high-performance bar code labeling applications. We work with our clients to “Make Your Mark” by providing the expertise and tools necessary to create an entire product label printing solution. Located in central New Hampshire, PaladinID has been serving Massachusetts, Vermont, Maine, Connecticut, Rhode Island, New England, and beyond for over 30 years, and in 2017, became an RFID-certified company.
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