Variable Data Printing for Barcodes

There are many applications for variable data printing, but the most common use in the label industry is variable barcodes for tracking inventory.

Short Runs of Variable Printing & Barcoding

With digital printing, 4-color process short runs with black variable data can be economically produced. At PaladinID, we offer as few as 100 labels with black variable printing and barcoding. There are no plate charges, and our laser cutting capacities eliminate the cost of expensive tooling.

High Volume Runs of Variable Printing & Barcoding

Large high volume orders of 50,000+ labels are printed at high speeds on our 13″ wide flexographic press and our 20″ wide flexographic press. 600 x 600 dpi digital variable inkjet presses are attached to the flexographic presses. A 4″ x 6″ label runs 3 across on the 13″ wide press, 4 across on the 20″ press, and runs 150-200 feet per minute. The black variable data does not only have to be barcodes or text, it supports a range of linear, 2D barcodes (including QR codes), numbers, graphics, logos, and personalized data. Our equipment has software that verifies that the barcode will scan, and it makes sure there are no duplicate numbers. We can produce barcodes as small as 1/2″ x 1/2″, and as large as 20″ wide and with unlimited length.

Variable RFID Barcode Labels

PaladinId’s proprietary printing process allows us to produce RFID-enabled labels with accuracy, improved quality, and increased capacity with low rejection rates. We can print variable barcodes, insert the RFID inlay, encode the RFID chip, and verify that the barcode matches the RFID chip data–all in one pass.

Our customers use variable RFID barcode labels to track assets, in their supply chain, or to create omnichannel customer experiences (a multichannel approach to sales that provides the customer with a seamless shopping experience).

Personalization & Hyper-Personalization

PaladinID’s HP presses and software offer personalization and hyper-personalization capabilities; 4-color process variable printing to make each label, shrink sleeve, or flexible package unique. This type of variable data printing is usually used in advertising and marketing campaigns to personalize products and for games that engage the consumer.

An example of personalization variable printing is the Coke^® campaign. Armed with a database of popular names, Coke printed a different name on each can. If you found a can with your name on it, you had a “personalized’ Coke.