Industry Challenge
Michelin Tires, a global leader in tire manufacturing, faced a critical challenge in its logistics and distribution network. Their operations required direct thermal BOPP labels that could be applied directly to tires in the field. These labels needed to withstand extreme conditions, including:
- High heat in production and storage environments.
- Moisture resistance to endure humidity and outdoor exposure.
- UV stability to prevent fading over time.
- Strong adhesion to bond securely to rubber tire surfaces.
In addition, Michelin’s team needed a solution compatible with their mobile printers, enabling seamless label printing across their logistics network.
PaladinID as the Guide
Michelin approved PaladinID to provide a durable labeling solution that would meet their strict requirements. As their trusted partner, PaladinID introduced ThermaShield High-Heat Labels, an advanced direct thermal BOPP label specifically designed for tough environments.
Our solution included:
- ThermaShield’s heat-resistant construction, ensuring labels maintained print quality even in hot environments.
- Aggressive adhesive technology that bonded securely to tires, even under rough handling.
- Moisture- and fade-resistant properties, guaranteeing long-term legibility.
- Seamless mobile printer compatibility, supporting Michelin’s field-based labeling operations.
Results
By adopting PaladinID’s ThermaShield High-Heat Labels, Michelin Tires achieved:
- Reliable identification of tires throughout their logistics and retread network.
- Reduced downtime from label failures, which previously caused disruptions.
- Enhanced operational efficiency, as workers could quickly print and apply labels on demand using mobile printers.
- Long-term durability, with labels that resisted peeling, smearing, and fading even in harsh conditions.
Why Michelin Chose PaladinID
PaladinID was selected not just as a label supplier, but as a strategic partner. With decades of expertise in direct thermal labeling solutions, PaladinID understood the complexity of Michelin’s logistics environment and delivered a product that exceeded expectations.
Our ThermaShield High-Heat Labels proved to be the perfect solution for a demanding industry where durability, performance, and consistency are non-negotiable.
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